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This decision proved to be spot on, sparking average annual growth rates of around 30%. At the same time, it was relatively easy for Option Kitchen, with its geographically well-positioned sales network, to continue producing the faceframe kitchens that appealed to more traditional kitchen buyers. As part of this strategy, the company bought and integrated a second factory.
2000 was another milestone in the company's development. Production was concentrated in a large new factory where state-of-the-art machinery, a modern paintshop and higher levels of automation ensured solid quality. New designs and colour options expanded the product range. The resulting product flexibility meant that reaching the ambitious growth targets was a real challenge for the Option Kitchen team and their suppliers.
