About
At General Paint, we know paint. We've been experts for more than 90 years. In 1911 we began with a mission to "combine a thorough knowledge of the paint business with an eagerness for new ideas." This mission continues today.
We are dedicated to providing superior paint which stands up to the challenges of everyday living. Our remarkable success and ongoing customer appeal is driven by our superior products and services, our range of offerings and our dedication to innovation and industry leadership. If it's new in paint, it's here at General Paint.
Every day we work to bring you the best quality paint that's available. To do this, our master mixologists start with the superior ingredients, combined to their exacting proportions.
Along with other ingredients, like specially formulated acrylic polymers, we use substantially more solid pigment and resin in our products, plus more functional paint solids than other leading premium paints. This quality means our paint slides more easily, covers better, hides marks, resists scuffing and finishes more beautifully. It's a quality you'll notice every day.
