About
In the competitive landscape of architectural finishes, balancing cost efficiency with premium aesthetics is a constant challenge for architects, interior designers, and facility managers. HomerWood®, a heritage brand rooted in the Appalachian region, has long been synonymous with high-end, custom hardwood. With the introduction of the Simplicity® Engineered Hardwood collection, HomerWood bridges the gap between boutique craftsmanship and accessible specification. This guide explores the technical merits, aesthetic versatility, and sustainability of the Simplicity® line, positioning it as a strategic solution for residential and light commercial projects demanding sustainable design and durability.
HomerWood's core philosophy revolves around preserving the natural narrative of the timber. Known for their "Character Grade" innovations, the brand has historically catered to the luxury custom market. The Simplicity® Engineered Hardwood collection represents a strategic evolution, offering a streamlined portfolio of "Made in the USA" flooring that retains the brand's hallmark quality—specifically the use of Appalachian lumber—at a price point viable for broader application.
For the design professional, this collection eliminates the complexity of custom ordering while maintaining the visual integrity expected of a premium specification. It serves as an innovative interior solution where the budget does not compromise the design intent.
The Simplicity® collection simplifies the specification process by focusing on North America's two most dominant species: Hickory and White Oak. Each is treated to achieve a specific design objective.
For spaces requiring organic warmth and visual texture, the Simplicity® Hickory options are crafted in a Character Grade. This grading allows for the preservation of natural "imperfections"—knots, mineral streaks, and dramatic grain variations.
Conversely, the Simplicity® White Oak selection is offered in a Prime Grade. This rigorous grading minimizes knots and heavy character, resulting in a cleaner, more linear appearance favored in contemporary and modernist architecture.
Both styles feature a Traditional Smooth texture and a matte finish, aligning with current design preferences for low-sheen surfaces that reduce glare and hide micro-abrasions better than high-gloss alternatives.
For facility managers and specifiers, the long-term performance of a floor is paramount. The Simplicity® line distinguishes itself from typical entry-level engineered floors through superior construction metrics.
High-traffic areas require robust protection. HomerWood utilizes a factory-applied UV-Cured Urethane with Aluminum Oxide finish. This proprietary coating system creates a wear layer highly resistant to scuffs and scratches, essential for maintaining the floor's appearance in commercial lobbies or active households.
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Adhering to sustainable design principles, the Simplicity® collection leverages the efficiency of engineered construction, yielding more square footage per tree than solid wood flooring. Being an American-made product reduces the carbon footprint associated with trans-oceanic shipping common in imported flooring.
The engineered structure allows for installation on all grades, including below-grade basements where solid wood is often non-viable. Installation methods are versatile, allowing for Glue, Staple, or Floating applications, providing flexibility for diverse subfloor conditions.
HomerWood® Simplicity® Engineered Hardwood Flooring offers architects and designers a pragmatic pathway to specify premium American hardwood without exceeding project budgets. By combining a substantial 3mm sawn face, 8-foot plank lengths, and a durable Aluminum Oxide finish, the collection delivers "Affordable Luxury" that stands the test of time and trend. Whether the project calls for the rustic vivacity of Character Hickory or the refined calm of Prime White Oak, Simplicity® provides a foundational element that enhances both the aesthetic appeal and functional efficiency of the built environment.
Next Step: Would you like me to help you compare the technical specs of Simplicity® against another specific flooring brand to see how they stack up for your next project?
