Masland Luxury Vinyl Flooring

Masland TRUCOR® Luxury Vinyl Flooring: Rigid Core SPC and WPC Specifications for Commercial Design

For over 150 years, Masland has defined the standard for quality and craftsmanship in the flooring industry. Known as the Founders of Floor Fashion, Masland creates products that blend heritage with cutting-edge innovation. With the introduction of the TRUCOR® Luxury Vinyl Flooring line, Masland addresses the critical needs of modern architecture and facility management: combining the aesthetic warmth of natural wood and stone with the uncompromising durability of rigid core technology. For architects, interior designers, and facility managers, TRUCOR® represents a versatile, waterproof solution engineered to perform in the most demanding commercial and residential environments.

Architectural Grade Product Range: SPC and WPC Core Technologies

Masland’s TRUCOR® portfolio is segmented into two primary core technologies, allowing specifiers to select the precise substrate performance required for their specific project conditions.

TRUCOR® Prime WPC (Wood Plastic Composite)

The TRUCOR® Prime series is engineered with a robust WPC core that integrates wood pulp and plastic composites expanded with air. This results in a lighter, thicker plank that offers superior acoustic insulation and underfoot comfort. Key collections include:

• TRUCOR® Prime Pinnacle: A standout for large-scale architectural applications, featuring massive 12" x 90" planks. These Grandeur-sized planks minimize seam visibility and create expansive, fluid visuals ideal for open-concept commercial lobbies and luxury residential spaces.
• TRUCOR® Prime XL and XXL: Offering extended lengths (up to 84 inches) and widths (up to 10 inches), these collections mimic the look of premium European white oak.
• Integrated Acoustics: Most Prime products feature an attached cork or IXPE pad, significantly reducing impact sound transmission (IIC rating contribution), a critical factor for multi-story developments.

TRUCOR® SPC (Stone Plastic Composite)

For high-traffic zones requiring maximum dimensional stability, TRUCOR® SPC utilizes a solid limestone-based core. This high-density composition is virtually impervious to indentation from heavy static loads or rolling traffic, making it the preferred specification for retail, healthcare, and corporate environments. The SPC line includes TRUCOR® Tile, which replicates the visuals of travertine, slate, and marble in a rigid floating format.

Elevating Design and Aesthetic Impact

Masland’s design philosophy ensures that functional durability does not come at the expense of visual fidelity. TRUCOR® Luxury Vinyl Flooring utilizes high-definition digital imaging to capture the authentic character of natural materials.

• Embossed-in-Register (EIR) Technology: On select premium collections, the surface texture perfectly aligns with the wood grain visual, creating a tactile experience indistinguishable from real hardwood.
• Painted Bevels: Enhanced edge treatments add definition to each plank, reinforcing the realism of individual wood boards rather than a monolithic plastic surface.
• Trend-Forward Palettes: Curated by Masland’s design team, the colorways range from rustic, character-grade timbers to refined, clean European oaks, allowing designers to align the flooring aesthetic with contemporary biophilic design trends.

Technical Specifications and Sustainability

Facility managers and architects demand rigorous performance data. TRUCOR® is engineered to exceed industry standards for wear and maintenance.

• TRUWEAR™ Acrylic Coating: A proprietary surface treatment that provides advanced stain, scratch, and scuff resistance. This 2X coating preserves the visual integrity of the floor against the rigors of commercial foot traffic and cleaning regimens.
• Waterproof Construction: Both SPC and WPC cores are 100% waterproof, mitigating risk in moisture-prone areas such as bathrooms, breakrooms, and sub-grade installations.
• Installation Efficiency: Utilizing advanced locking mechanisms (such as Valinge 2G/5Gi or Angle Tap), TRUCOR® can be installed as a floating floor. This significantly reduces installation time and allows for application over most existing hard surfaces, minimizing demolition costs and downtime during renovations.
• Sustainability: Masland commits to indoor air quality with Green Label Plus certification options, ensuring low VOC emissions. The durability of the product also contributes to a longer lifecycle, reducing the frequency of replacement and associated waste.

Application in Commercial and Residential Projects

While specific case studies are proprietary, TRUCOR® products are frequently specified in sectors where performance and design must coexist:

• Multifamily Housing: The acoustic benefits of the WPC core (Prime series) make it an ideal choice for upper-level units to mitigate noise complaints.
• Hospitality: The TRUCOR® Prime Pinnacle collection is often utilized in hotel lobbies and corridors to achieve a grand, luxurious aesthetic that can withstand luggage cart traffic.
• Corporate Offices: TRUCOR® SPC is favored for breakrooms and high-traffic corridors due to its resistance to indentation and ease of maintenance compared to traditional VCT or soft surfaces.

Conclusion

Masland’s TRUCOR® Luxury Vinyl Flooring offers a sophisticated toolkit for the A&D community. By balancing the technical superiority of rigid core SPC and WPC construction with the artistic heritage of the Masland brand, TRUCOR® delivers innovative interior solutions that stand the test of time. Whether the project demands the acoustic comfort of WPC or the impact resistance of SPC, Masland provides a specification that meets the functional demands of facility managers while fulfilling the aesthetic vision of interior designers.

Next Step

To view the full catalog of textures and specifications, or to request architectural samples for your next project, visit the official Masland Carpets website or contact your local Masland contract representative.

57557-1939