MSI Engineered Hardwood

MSI W™ Engineered Hardwood: Authentic Craftsmanship Meets Sustainable Innovation for Modern Design

Introduction: The Art and Integrity of Real Wood

MSI W™ Engineered Hardwood represents a refined evolution in luxury flooring — blending the authenticity of genuine wood with advanced engineering and protective technologies. Designed for architects, interior designers, and facility managers, the W™ Series exemplifies how design excellence and material innovation can coexist with environmental stewardship and long-term performance. Using 100% real wood from top to bottom, each plank is hand-graded to perfection, offering the aesthetic richness of natural hardwood with the strength and stability demanded by today’s diverse built environments.

MSI’s Vision: Crafting Sustainable Surfaces for the Future

Since its founding in 1975, MSI has become North America’s leading distributor of premium surfaces — from flooring and wall tile to countertops and hardscaping materials. With over 50 showrooms across the U.S. and Canada and a strong commitment to environmental, social, and governance (ESG) practices, MSI’s mission is clear: to make dream surfaces attainable while minimizing environmental impact. The company’s approach integrates sustainability, accessibility, and design diversity, ensuring every product — including the W™ Engineered Hardwood line — supports a more resilient and responsible design industry.

The W™ Engineered Hardwood Series: Genuine Wood, Engineered for Excellence

The MSI W™ Series stands out for its multiply engineered core, which ensures dimensional stability and adaptability across a wide range of interior environments — from residential to light commercial. Each plank is crafted using genuine hardwood veneers on both the top and bottom layers, preserving the warmth and natural character of real wood while enhancing strength and performance.

Key to the W™ Series is MSI’s CrystaLux Ultra™ Protection, an exclusive proprietary coating that forms a transparent shield over the wood surface. This advanced layer delivers superior resistance against everyday wear, scratches, and stains while maintaining a soft, satin sheen that highlights the wood’s natural grain.

Slip-resistant and backed by industry-leading warranty options, these floors are ideal for spaces where safety, durability, and elegance must align — including corporate offices, hospitality interiors, multifamily housing, and retail environments.

Featured Collections: Tailored Aesthetics for Every Project

• Ladson™ Collection – Sliced European Elegance
  The Ladson™ line features genuine European white oak in 7.5” x 75” random length planks. Its sliced wood veneer showcases intricate grain patterns, subtle tonal variation, and artisanal craftsmanship — perfect for designers seeking warmth and sophistication. Protected by CrystaLux Ultra™, Ladson™ planks balance natural beauty with performance, making them suitable for both modern minimalist and transitional interiors.
• McCarran® Collection – Wide Format Luxury
  The McCarran® collection elevates scale and continuity with sawn-cut 9.5” x 86” planks, offering a grand, spacious aesthetic. Ideal for large hospitality lobbies, executive suites, and luxury residences, McCarran®’s wide format accentuates spatial flow while its low-sheen finish enhances the authentic look of European oak. Like all W™ products, it features slip resistance and long-term surface protection through CrystaLux Ultra™.
• Kelmore Dunova Collection – European Warmth and Texture
  Dunova Engineered Hardwood captures the organic charm of genuine European hardwood with a warm brown hue and refined knots. Its 7” x 48” planks and sliced finish bring a balance of rustic appeal and modern precision. Each board features full 48” lengths — no short planks — ensuring clean visual continuity. Engineered for longevity, Dunova combines artistry and strength for residential, multifamily, and light commercial projects alike.

Design and Aesthetic Impact: Inspired by the Natural World

MSI W™ Engineered Hardwood draws inspiration from lush woodlands and treetop canopies, creating a visual and sensory connection between interiors and nature. Each plank is hand-graded and precision-stained, with artisans employing both sliced and sawn techniques to reveal wood’s inherent character. This approach allows designers to combine planks with unique knots, grains, and color nuances, resulting in spaces that feel both organic and elevated.

The W™ Series offers a broad palette — from light Scandinavian tones to rich espresso browns — providing architects and designers with the versatility to complement contemporary, traditional, and biophilic design aesthetics.

Technical Excellence and Environmental Responsibility

MSI W™ Engineered Hardwood is designed with both technical performance and sustainability in mind. Engineered for versatility, these floors can be installed above or below grade, offering flexibility for both renovation and new construction.

Each product carries multiple safety and environmental certifications, including:

• GreenGuard Gold Certified – Ensures low chemical emissions for healthier indoor air quality.
• CARB & TSCA Compliant – Meets strict U.S. standards for formaldehyde emissions.
• FloorScore Certified – Recognizes flooring products that contribute to safer indoor environments.
• Lacey Act Compliant – Supports legal, sustainable wood sourcing and combats deforestation.

In addition, all MSI W™ products are radiant heat approved, promoting energy efficiency and occupant comfort. The brand’s sustainable harvesting methods and minimal carbon footprint reinforce MSI’s broader commitment to eco-conscious manufacturing.

Performance Meets Practicality: Built for Long-Term Value

The W™ Series is engineered to perform under the demands of high-traffic environments without compromising visual appeal. Its multi-ply construction minimizes expansion and contraction, ensuring stability even in environments with fluctuating humidity or temperature.

The CrystaLux Ultra™ Protection layer serves as an invisible safeguard against scratches, stains, and UV fading, extending the lifespan of the floor while preserving its refined look. Combined with a limited lifetime structural warranty, these features make MSI W™ Engineered Hardwood a sound investment for any commercial or residential project.

Application Versatility

From modern office interiors to luxury hospitality suites and educational facilities, MSI W™ Engineered Hardwood adapts seamlessly to varied design applications. Architects and facility managers appreciate its ease of installation, while designers value its natural authenticity and material depth.

Popular uses include:

• Entryways and reception areas where first impressions matter.
• Open-plan living or coworking spaces that demand flow and warmth.
• Retail and hospitality environments that balance durability with elegance.
• Residential interiors, including basements and kitchens, requiring moisture-resistant wood solutions.

Conclusion: A Smarter, More Sustainable Future in Design

MSI W™ Engineered Hardwood unites craftsmanship, technology, and environmental responsibility to meet the evolving needs of the modern design industry. Its exclusive CrystaLux Ultra™ Protection, multi-layer construction, and sustainable sourcing make it an ideal choice for architects, designers, and facility managers seeking both inspiration and reliability in their materials.

By integrating natural wood beauty with engineered precision, MSI continues to shape the future of surface design — creating sustainable, high-performance products that stand the test of time.

Discover how MSI W™ Engineered Hardwood can enhance your next project. Visit MSI’s official website or showroom to explore collections, technical specifications, and sample requests.

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